LinkedIn allows searching by company, title, and location then sending connection requests or InMail on paid plans. In 2026 this remains a common starting point for business development.
It stops being useful when targets do not check the platform regularly or when company policy blocks external messages.
Content visibility
Regular posts can keep a salesperson visible to connections. The feed does not guarantee that prospects see every update.
Illustrative stages only. Not a measured conversion funnel.
Other channels
X allows public replies and direct messages. It stops structuring professional history the way LinkedIn does.
Email and company websites remain primary for many deals. Meetup can create face to face meetings but stops scaling cold outreach.
The mix that works depends on the industry and how open prospects are to platform messages versus other contact methods.
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